Can't Stop, Won't Stop Jay-Z

Jay-Z is making his own splash in the beauty world following Beyonce's recent slew of beauty deals including L'Oreal and Emporio Armani Diamonds.

{From Women's Wear Daily} E. Scott Beattie, chairman, president and chief executive officer of Elizabeth Arden Inc., disclosed that his firm has signed a beauty licensing deal with Rocawear, the clothing label cofounded by hip-hop mogul Shawn "Jay-Z" Carter.

I suppose we'll have to wait to see what becomes of this new partnership - stay tuned!

{Photo: People.com}